Content marketing is simple, its the creation of written or visual materials that are created to attract customers to your website. You want to tell your stroy and be authentic as possible to your target audience. When you create informational content, your audience can relate and this is actually more effective at generating potential customers and actually cost less doing so. Your also building brand awareness when your content marketing stragety is carefully planned.
Types of content marketing:
Online content marketing
Paid ad content marketing
Social media content marketing
Blog content marketing
Video content marketing
Podcast content marketing
Infographic content marketing
